According to science, the more sex you have, the bigger your penis will become. It's a win-win.
Researchers at the University of Exeter have discovered that increased sexual activity results in notable anatomical changes for the male reproductive organ.
However, before you rush to the bedroom, you should know that the benefits won't be felt immediately. In fact, you won't feel them at all – for the changes only develop further down your family line.
And, in yet more bad news, the study was conducted by observing a species of burying beetle rather than humans.
But could these benefits transfer from minibeast to man?
"Although we don’t know the ins and outs of how these genital structures relate to the reproductive success of each sex, our results show that sexual conflict over mating can lead to co-evolutionary changes in the shape of the genitals," says Dr Paul Hopwood of the Centre for Ecology and Conservation at the University of Exeter.
"Our research demonstrates the general importance of conflicts of interest between males and females in helping to generate some of the biodiversity that we see in the natural world," he adds, leaving the door open on the possibility that other species could feel the effects of increased sex.
In order to test whether increased sexual activity could lead to evolutionary changes in the shape of genitals, the researchers selected pairs of burying beetles with either high or low mating rates.
After monitoring the two groups of insects over ten generations, they discovered that those who had sex more frequently evolved longer intromittent organs (the penis-like structures of beetles).
"It’s fascinating how genital evolution can happen so fast," Hopwood commented, "in ten generations – showing how rapidly evolutionary changes can occur."
Earlier this year, the results of a recent 'Penis Perception Survey' – a study of over 14,000 people by Dr Kristen Mark, Assistant Professor of Health Promotion at University of Kentucky – revealed that just under half (45 per cent) of men want a bigger penis, despite 66pc of all respondents (men and women) agreeing that size doesn't matter.
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